Visibility and Promotion

Promotion is important in that it allows students to engage with the services that are provided for by ANUSA and get value for their money. In a VSU state however, promotion becomes the cornerstone of the way in which ANUSA operates. It becomes the avenue to which ANUSA must drive to continue and increase its membership numbers and hence financial support.

It has being obvious that although considerable effort has being put into the promotion of ANUSA, students don’t respond to the traditional forms of advertising, such as stalls and sausage sizzles. This is largely to do with the limited resources that ANUSA has in order to promote itself.

However, in a VSU climate, how does a body respond to the challenge of an even smaller base of resource allocation for promotion and still continue to be as visible as it needs to be?

• Use of the new electronic mailing list, established this year by the executive
  
• Co-operation with uni to ensure that representation of ANUSA is delivered to all new ANU students
  
• That General Representatives and faculty reps further promote themselves, so for example using the e-mails created specifically for faculty positions so that they can be generally promoted in course outlines
  
• Greater use of social events to cross promote other services such as welfare and legal advice.
  
• Better advertising of ANUSA services within the ANU communities. This would go a long way in the ability for all services within the ANU to network effectively so that there is no cross over.
  
• Differential membership incentive schemes for Clubs and Societies affiliated with ANUSA in a VSU state so that membership is ever increasing.